Natural Search Results vs Paid Advertising

Show of hands. Have you ever clicked on a paid ad on a website? On purpose, anyway? You know the stuff in the yellow bar on your Google search?

I avoid those things like the plague.

I think most people do.

If I want a moving company, I search for a moving company:

Moving Companies Vancouver

Now, that's a competitive market. There are six paid adverts on the top (including Yellowpages placements) and eight down the side.

The first of the real (natural) results is: Two Small Men.

I don't know about you, but I'd rather check out a company that Google deems legitimate over a company that has paid Google for their stamp of legitimacy.