Tuesday 26 January 2010

Search Engine Optimization

SEO - or Search Engine Optimization - is probably the most important form of advertising right now.

It can put you to the top of Google, Yahoo and Bing for whatever words your clients are searching for. Forget the Yellow Pages. This has completely revolutionized the way people look for information.

Studies have shown that people trust the natural, organic search results more. And that's the kind of SEO I do.

It's not easy. I've done it about 20 times. But each time took up to six months of sweat, blood and tears.

Here is my most recent success.

The PROBLEM:

Simmons Mattress Gallery had absolutely zero presence online. When I was asked to come into their Coquitlam head office to help them build sales, I had to call the operator to find out where they were.

The SOLUTION: Social Media Kit, SEO and a website.

THE RESULT

After building a website and investing four hard months into the Social Media and SEO elements around it, Simmons Mattress Gallery finally broke through. We were going for the search words: Mattress Vancouver and Mattress store in Victoria for its Victoria branch.

Four months later - we took first page spots on Google, Bing and Yahoo in both of those categories in the natural search results.

He now has almost 1000 followers on Twitter: Mattress Van Twitter

And his sales have never been better. December reported the highest numbers in 11 years.

BEFORE




AFTER

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